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e - ISSN 2289 - 2559

Journal of Emerging Economies and Islamic Research

 
 

Volume 4, Number 3, Year 2016
 

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ABSTRACT

This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley.  A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrowed down to three category which were clothings/scarfs, shoes and handbags. The results revealed that brand consciousness has a significant relationship with status consumption. Women who are consciousness about the brands have a higher tendency to engage in status consumption.

 

  

KEYWORDS

Status consumption, social status, brand consciouness, luxury goods and personal apperal

 

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