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e - ISSN 2289 - 2559

Journal of Emerging Economies and Islamic Research


Volume 4, Number 3, Year 2016




This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley.  A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrowed down to three category which were clothings/scarfs, shoes and handbags. The results revealed that brand consciousness has a significant relationship with status consumption. Women who are consciousness about the brands have a higher tendency to engage in status consumption.




Status consumption, social status, brand consciouness, luxury goods and personal apperal


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