Welcome to JEEIR
e - ISSN 2289 - 2559

Journal of Emerging Economies and Islamic Research


Volume 5, Number 2, Year 2017



Several studies have found that Muslims have different attitudes towards advertising compared to people of other faiths, which makes Muslims an especially interesting group of consumers to study. This research attempts to contribute to the understanding of Islamic advertising by investigating ethical advertising from the eyes of Indonesian Muslim consumers. More specifically, this study investigates whether there are differing ethical perceptions of advertisements between Indonesian Muslims of different age, gender, ethnicity, and levels of religiosity. Analysis of Variance (ANOVA) and independent sample t-test were used to compare the varying perceptions of the respondents towards the Islamic ethical advertising elements.



Islamic advertising, Islamic marketing, Ethics, Indonesia


isuzu cikarang isuzu cikarang bekasi jakarta isuzu giga isuzu giga isuzu giga isuzu elf isuzu panther Dealer Isuzu Bekasi Cibitung Cikarang isuzu elf isuzu giga elf sparepart isuzu kredit isuzu harga isuzu promo isuzu dealer isuzu isuzu isuzu mobil isuzu bekasi isuzu online isuzu kita promo isuzu promo isuzu isuzu giga isuzu panther isuzu elf paket umroh Resep Masakan Resep Masakan