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e - ISSN 2289 - 2559

Journal of Emerging Economies and Islamic Research


Volume 5, Number 3, Year 2017

Halal issues in processed food: Misuse of the Halal logo


Professor Dr Faridah Hj Hassan is a professor of Marketing and Strategic Management from Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Shah Alam. She is a prolific writer and researcher in the areas of Halal food marketing and branding, Islamic tourism and strategic management. Her passion in Halal branding lends her an important role as the Director of iHalal Management and Science, FBM, UiTM.

Dr Azlina Hanif is a senior lecturer of Economics from Arshad Ayub Graduate Business School, Universiti Teknologi MARA.  Her research interest is in the areas of International Trade and  Islamic Economics. She is currently doing research on the research performance of universities in South East Asia under the ERASMUS+ program. 



Halal, Halal logo, Food manufacturers, Shariah law


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